Glossary

Online booking and appointment links in the profiles of companies with certain business categories.

API (Application Programming Interface) is a set of instructions and standards that enable different applications to communicate with each other.

One of the companies in the chain. For more information, see Features for chains.

A user who manages one or more chain branches.

A user the Branch owner has entrusted to manage data in Yango for Business.

Business category of the company that's displayed in the Yango for Business profile.

The user who first confirmed the rights to the company profile in Yango for Business.

A value from 1 to 5 that's calculated using scores and reviews left by Yango users. For more information, see Business rating.

A combination of multiple businesses into a single group. If you have a chain, you can update information for multiple branches at the same time. You can also upload a single logo for the entire chain and add a price list for all branches in the region.

Clicking the active All branches in chain link in a branch profile in Yango Maps shows all branches in the chain. For more information, see Features for chains.

The user who first confirmed the rights to the entire chain or was assigned the Chain Owner role.

A user the Chain Owner has entrusted to manage data in Yango for Business.

Information about the company that's displayed in the Yango for Business account. Company information is displayed in the company profile in Yango Maps, for example:

• Company name.

• Address and location.

• Business category.

• Business hours.

• Contact details.

A company that conducts similar activities and belongs to the same or a similar business category as your company.

Competitors are searched for within a one-kilometer radius. If there isn't enough data, the radius automatically expands to five kilometers.

For information about competitors, see Statistics.

A text format file designed to represent tabular data. Suitable for updating chain data. For more information, see How to update chain information.

Clicks on your company profile as a result of a search by name, locality, address, and other attributes.

For information about this indicator, see Statistics.

Clicks on the company profile after a search for other companies, products, and services. For example:

• From search results by product, service, or business category.

• From the Similar Places section.

• From the recommendations.

Multiple company profiles that contain similar or identical information and describe the same company.

Reviewing company materials prior to publication. For example, photos, videos, and price lists are moderated.

Changing the address within one locality. If a company is moving to another city or changing the company name or business category in addition to its address, such changes aren't considered moving. In this case, create a new profile.

Company publications displayed in the News tab in Yango Maps. The most recent publications are displayed first.

The page in the Yango for Business account where you can subscribe to different messages from the service, including notifications about user changes in the company profile and statistics data.

Tab in the company profile in Yango Maps. It displays basic information about the company: address, contact information, website, and location on the map.

All the images of your company or products. For more information, see Logo, photos, and videos.

Cards with text and photos that you can use to share information about your company. For example, you can create one to announce an exhibit, explain the terms and conditions for a promotion, announce new arrivals, or provide directions to your location. For more information, see Posts.

The option to accept or reject any changes made by users to your company profile in Yango Maps. Pre-moderation is available in the Yango for Business account on the Applications → Awaiting confirmation page.

If you don't reject the changes in this section within three days, they are published automatically.

After processing, the changes are recorded in the Change history section with the Approved or Rejected status.

The section in the company profile with prices for products and services. You can add a price list in two ways:

• As photos in About the business → Photos and videos.

• As XLS/XLSX in About the business → Products and services.

The section in the Yango for Business account where you can add price lists with prices for products and services. For more information, see Price list.

The company's page that contains all the information about the company. You can find a profile by name or business category in Yango Maps. For example, the profile contains company data, photos, and posts.

A user who manages the company profile.

Action button to collect user requests. You can set up a request form in the Request form → Settings section.

User opinions about their experience with a particular business. Users post reviews in Yango Maps.

All user reviews are displayed in About the business → Reviews in the Yango for Business account. Business owners and representatives can manage reviews. For more information, see Manage reviews.

For information about search queries by business category, see Statistics.

Yango Maps search can associate user queries with business categories. For example, the [where to eat] search will be associated with the “Cafe” category. A single search query can be associated with multiple categories.

The system also locates the center of the user's map at the moment of the search query and counts searches for the category within a radius of one kilometer from your business. If there isn't enough data, the radius automatically expands to five kilometers.

The section in the company profile where we display a selection of similar places nearby. It appears in your profile in Yango Maps.

The section in the Yango for Business account where you can see ad traffic data and the number of clicks on the company profile in Yango Maps.

The name of a geographic location (city, village, street) officially recorded in documents.

The role determines which actions users can perform in the Yango for Business account.

You can set up user roles to manage information about the company, chain, or branches.

For more information, see User roles.

The  icon next to the company name. The icon is displayed for businesses whose representatives regularly update the company profile.

An image showing what the video is about. The user sees it before the video player starts. By default, videos are loaded with a cover image from a random frame. For more information, see Change the video cover image.

A text format file that represents data with certain identifiers and attributes. Works well for chains with more than 30 branches. For more information, see How to update chain information.