Glossary
The glossary provides definitions to the terms found in Yango for Business Help and the service itself.
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Alt code
A method for inputing special characters with a keyboard in Windows operating systems. You can type a special character by pressing Alt and a sequence of numbers. For example, Alt + 0169 types ©, the copyright symbol, Alt + 0174 types ®, the registered trademark symbol, and Alt + 0176 types °, the degree symbol.
API
API (application programming interface) is a set of instructions and standards that different applications can use to communicate with each other.
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Branch
One of the companies in the chain. For more information, see Chain organizations.
Branch owner
A user who manages one or more chain branches.
Branch representative
A user who was entrusted by the Branch owner to manage data in Yango for Business.
Business category
Business category of a company displayed in the Yango for Business profile.
Business owner
The user who first confirmed the rights to the company profile in Yango for Business.
Business rating
A value from 1 to 5 calculated using scores and reviews left by Yango users. For more information, see Business rating.
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Chain
Multiple businesses belonging into a single group. If you have a chain, you can update information for multiple branches at the same time. You can also upload a single logo for the entire chain and add a price list for all branches in the region.
Click the active All branches link in the branch profile in Yango Maps to view all branches in the chain. For more information, see Chain organizations.
Chain owner
The user who confirmed the rights to the entire chain or was assigned the Chain owner role.
Chain representative
A user who was entrusted by the Chain owner to manage data in Yango for Business.
Company information
Information about the company displayed in the Yango for Business account. The company information displayed in the company profile in Yango Maps includes:
- Company name.
- Address and location.
- Business category.
- Business hours.
- Contact details.
Cottage settlement
This is both a company and a physical location (a residential complex or a construction site that one can visit).
CSV file
A text format file used to represent tabular data. You can use it to update data about business chains. For more information, see Updating data via CSV files.
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Discovery traffic
Clicks on the company profile after a search for other companies, products, and services. For example:
- From search results by product, service, or business category.
- From the Similar places block.
- From the recommendations.
Duplicate
Multiple company profiles that contain similar or identical information and describe the same company.
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Features
A tab in the company profile describing details that may be important to your customers: accessibility, Wi-Fi, parking and payment options, as well as whether customers can visit the company with children.
Feed
A file containing a list of data to be transmitted to Yango for Business. You can use it to transmit information about products, services, and chain branches. For more information, see How to update chain information.
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Main name
The official legal name of a company or the full name of an individual entrepreneur. Specified in the Details section of the Yango for Business account when creating a profile. It isn't displayed anywhere if it doesn't match the short name.
See Name requirements.
Materials to confirm the address
Additional materials we may request to confirm the address.
Moderation
Reviewing company materials prior to publication. For example, photos, videos, and price lists are moderated.
Moving
Changing the company's address within one locality. If a company is moving to another city or changing its name or business category along with the address, these changes do not fall under the concept of moving — you'll need to create a new profile in Yango for Business.
Multilingual attribute
An attribute in an XML file with values in several languages. For more information, see Updating data via XML files.
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News
The company's publications found in the News tab in Yango Maps. The most recent publications are displayed first.
Notifications
A page in the Yango for Business account where you can subscribe to different messages from the service, including notifications about user changes in the company profile and statistics data.
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Online business
A company that operates only online, by phone, or using delivery. It doesn't have an office that customers can visit. To learn more, see Information for online businesses.
Overview
A tab in the company profile in Yango Maps. It displays basic information about the company: address, contact information, website, and location on the map.
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PhotoPOI
A placemark on the map with a photo of the object. The photo is selected automatically. PhotoPOI makes companies more visible on the map and helps Yango Maps users figure out what the place looks like fast.
Photos
All images of your company or products. For more information, see Logo, photos, and videos.
Posts
Cards with text and photos that you can use to share information about your company. For example, you can create a post to advertise an exhibit, explain the terms and conditions for a promotion, announce new arrivals, or show users directions to your location. For more information, see Posts.
Pre-moderation
The option allows you to accept or reject any changes proposed by users to your company profile in Yango Maps. Pre-moderation is available in the Yango for Business account under Requests → Confirmation.
If you don't reject the changes in this section within three days, they are published automatically.
After processing, the changes are recorded in the Change history section with the Accepted or Rejected status.
Price list
A section in the company profile listing prices for products and services. You can add a price list in two formats:
- As photos in the About the business → Photos and videos section.
- As XLS/XLSX or YML in the About the business → Products and services section.
Products and services
A section in the Yango for Business account where you can add price lists with prices for products and services. For more information, see Price list.
Profile
The company's page in Yango that contains all the information about the company. You can find a profile by name or business category in Yango Maps. For example, the profile contains company data, photos, posts, and promotional materials.
Promo
A special offer in the company profile. When the user clicks a promo announcement, they'll see a full description of the terms and duration of the promo.
Also see the Yango Maps Help.
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Reference point
Placemarks in Yango Maps that help you navigate the city. To learn more about adding reference points, see Reference point.
Representative
A user who manages the company profile.
Residential complex
This is both a company and a physical location (a residential complex or a construction site that one can visit).
Reviews
User opinions about their experience with a particular business. Users post reviews in Yango Maps.
All user reviews are displayed under About the business → Reviews in the Yango for Business account. Business owners and representatives can manage reviews. For more information, see Manage reviews.
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Short name
A short company name used in the company profile in Yango Maps. It can match the main one.
See Name requirements.
Similar places
A section in the company profile featuring a selection of similar places nearby. It's displayed in your profile in Yango Maps.
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Toponym
The name of a geographic locality (city, village, street) as recorded in official documents. For example: the Thames River, the city of London.
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User roles
The role determines which actions users can perform in the Yango for Business account.
You can set up user roles to manage information about the company, chain, or branches.
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"Verified" icon
The icon next to the company name. The icon is displayed for businesses whose representatives regularly update the company profile.
Video cover image
An image showing what the video is about. The user sees it before the video player starts. By default, videos are loaded with a cover image from a random frame. For more information, see Change the video cover image.
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XML file
A text format file that represents data with certain identifiers and attributes. You can use it for chains with more than 30 branches. For more information, see Updating data via XML files.
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Yango for Business
The service helps entrepreneurs add their businesses to Yango Maps. Users don't need to install an application, as the solution is cloud-based.
Yango ID
A user's single account in Yango. Use it to log in to all Yango services.
Yango Maps
A free service where users can view a city map, find places, and plot routes there.
YML feed
A product catalog in Yango Market Language format used by Yango for Business to automatically load information from the user's website.