Glossary

Links in a company profile that redirect users to online bookings and appointments. Available to some business categories.

A method for inputing special characters with a keyboard in Windows operating systems. You can type a special character by pressing Alt and a sequence of numbers. For example, Alt + 0169 types ©, the copyright symbol, Alt + 0174 types ®, the registered trademark symbol, and Alt + 0176 types °, the degree symbol.

API (application programming interface) is a set of instructions and standards that different applications can use to communicate with each other.

One of the companies in the chain. For more information, see Chain management.

A user who manages one or more chain branches.

A user who was entrusted by the Branch owner to manage data in Yango for Business.

Business category of a company displayed in the Yango for Business profile.

The user who first confirmed the rights to the company profile in Yango for Business.

A value from 1 to 5 calculated using scores and reviews left by Yango users. For more information, see Business rating.

Multiple businesses belonging into a single group. If you have a chain, you can update information for multiple branches at the same time. You can also upload a single logo for the entire chain and add a price list for all branches in the region.

Click the active All branches in chain link in the branch profile in Yango Maps to view all branches in the chain. For more information, see Chain management.

The user who confirmed the rights to the entire chain or was assigned the Chain owner role.

A user who was entrusted by the Chain owner to manage data in Yango for Business.

Information about the company displayed in the Yango for Business account. The company information displayed in the company profile in Yango Maps includes:

• Company name.

• Address and location.

• Business category.

• Business hours.

• Contact details.

A company that conducts similar business activities and belongs to the same or a related business category as your company.

Yango for Business searches for your competitors within a one-kilometer radius from your company. If little data is available, the radius automatically expands to five kilometers.

This is both a company and a physical location (a residential complex or a construction site that one can visit).

A text format file used to represent tabular data. You can use it to update data about business chains. For more information, see Updating data via CSV files.

Clicks on your company profile made by users who found it by the name, location, address and other attributes.

For example, the user searched for [orlyonok mayakovskaya cinema], found the Orlyonok cinema near Mayakovskaya metro station, and clicked the company's profile.

Clicks on the company profile after a search for other companies, products, and services. For example:

• From search results by product, service, or business category.

• From the "Similar places" section.

• From the recommendations.

Multiple company profiles that contain similar or identical information and describe the same company.

A tab in the company profile describing details that may be important to your customers: accessibility, Wi-Fi, parking and payment options, as well as whether customers can visit the company with children.

A file containing a list of data to be transmitted to Yango for Business. You can use it to transmit information about products, services, and chain branches. For more information, see How to update chain information.

A feed of companies with photos, videos, and reviews.

The official legal name of a company or the full name of an individual entrepreneur. Specified in the Details section of the Yango for Business account when creating a profile. It isn't displayed anywhere if it doesn't match the short name.

See Name requirements.

Additional materials we may request to confirm the address.

Reviewing company materials prior to publication. For example, photos, videos, and price lists are moderated.

Changing the company's address within one locality. If a company is moving to another city or changing its name or business category along with the address, these changes do not fall under the concept of moving — you'll need to create a new profile in Yango for Business.

An attribute in an XML file with values in several languages. For more information, see Updating data via XML files.

The company's publications found in the News tab in Yango Maps. The most recent publications are displayed first.

A page in the Yango for Business account where you can subscribe to different messages from the service, including notifications about user changes in the company profile and statistics data.

A company that operates only online, by phone, or using delivery. It doesn't have an office that customers can visit. To learn more, see Information for online businesses.

A tab in the company profile in Yango Maps. It displays basic information about the company: address, contact information, website, and location on the map.

A service that collects information about companies, their products and services.

All images of your company or products. For more information, see Logo, photos, and videos.

Cards with text and photos that you can use to share information about your company. For example, you can create a post to advertise an exhibit, explain the terms and conditions for a promotion, announce new arrivals, or show users directions to your location. For more information, see Posts.

The option allows you to accept or reject any changes proposed by users to your company profile in Yango Maps. Pre-moderation is available in the Yango for Business account under Requests → Confirmation.

If you don't reject the changes in this section within three days, they are published automatically.

After processing, the changes are recorded in the Change history section with the Accepted or Rejected status.

A section in the company profile listing prices for products and services. You can add a price list in two formats:

• As photos in the About the business → Photos and videos section.

• As XLS/XLSX or YML in the About the business → Products and services section.

A section in the Yango for Business account where you can add price lists with prices for products and services. For more information, see Price list.

The company's page that contains all the information about the company. You can find a profile by name or business category in Yango Maps. For example, the profile contains company data, photos, and posts.

A user who manages the company profile.

An action button for collecting user requests. You can set up a request form in the Request form → Settings section.

This is both a company and a physical location (a residential complex or a construction site that one can visit).

User opinions about their experience with a particular business. Users post reviews in Yango Maps.

All user reviews are displayed under About the business → Reviews in the Yango for Business account. Business owners and representatives can manage reviews. For more information, see Manage reviews.

For information about search queries by business category, see Statistics.

Yango Maps search can associate user queries with business categories. For example, the [where to eat] search will be associated with the “Cafe” category. A single search query can be associated with multiple categories.

The system also determines the center of the user's map while they type in the search query and counts the searches for the category within a one-kilometer radius from your business. If there is little data, the radius automatically expands to 5 kilometers.

A section in the company profile in Yango Maps that displays products and services.

A short company name used in the company profile in Yango Maps. It can match the main one.

See Name requirements.

A section in the company profile featuring a selection of similar places nearby. It's displayed in your profile in Yango Maps.

A section with the company's address, phone number, and other information from Yango for Business. For non-chain businesses, this section is added to the main page of the website in the search results.

The snippet is shown only for the site page that Yango considers to be directly related to the business. Usually, it's the page with a detailed description of the business and its location.

A section in the Yango for Business account where you can see ad traffic data and the number of clicks on the company profile in Yango Maps.

The name of a geographic locality (city, village, street) as recorded in official documents. For example: the Volga River, the city of Moscow.

The role determines which actions users can perform in the Yango for Business account.

You can set up user roles to manage information about the company, chain, or branches.

The  icon next to the company name. The icon is displayed for businesses whose representatives regularly update the company profile.

An image showing what the video is about. The user sees it before the video player starts. By default, videos are loaded with a cover image from a random frame. For more information, see Change the video cover image.

A text format file that represents data with certain identifiers and attributes. You can use it for chains with more than 30 branches. For more information, see Updating data via XML files.

The service helps entrepreneurs add their businesses to Yango Maps and launch online advertising. Users don't need to install an application, as the solution is cloud-based.

A user's single account in Yango. Use it to log in to all Yango services.

A free service where users can view a city map, find places, and plot routes there.

A product catalog in YML format used by Yango for Business to automatically load information from the user's website.